Editorial link building at agency scale

  • Role Link building & digital PR specialist
  • Engagement May 2024 – Aug 2025
  • Scope UK agency delivery team
  • Placements Editorial only
10–15Editorial links per month, sustained
~3Concurrent client campaigns
DR 36–89Range of earned placements
0Paid placements

The problem

Agency delivery is a different discipline from single-client SEO. The constraint is not one campaign but a sustained monthly output across clients who rotate in and out, in sectors that share nothing with each other — and the output cannot dip in the month a new client lands.

What I did

As part of a UK agency delivery team I ran link building and digital PR for around three concurrent campaigns at a time, rotating across travel, eCommerce, and finance. Pure editorial links only: no paid placements, at any point, for any client.

The result

A sustained target of 10 to 15 editorial links a month across the rotating clients, with placements ranging from DR 36 to DR 89. A sample of the placements I personally earned:

SectorPlacementRating
eCommerce — jewelleryUniversity .edu resource pageDR 89
Online travelUniversity .it resource pageDR 81
Personal financeUK college .ac.uk resource pageDR 36
Travel eCommerce Finance Editorial only Digital PR
How these numbers are counted The links shown are a sample I personally placed, all earned editorially with no paid placements. Clients anonymised under NDA; sectors kept at a broad category level.
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