Insider Tips for a Stress-Free LTO License Renewal
The longest piece in the set. A step-by-step service explainer aimed at drivers dreading the queue, written so the brand is the answer to a problem the reader already has.
UPSEO
Search-led writing for four client brands across agriculture, energy, staffing, construction and parking — long-form built on keyword research and topical authority, executive ghostwriting, and email campaigns measured on what people actually opened.
Featured engagement
The detour strategy
How one adjacent-intent guide took a Metro Manila parking operator from 72 organic clicks a month to a peak of 11,584 — and how that authority was spent on the pages that convert.
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11,584Peak monthly clicks
Featured engagement
The paperwork play
Building organic visibility in four countries at once for an overseas-employment agency — by ranking for government paperwork instead of recruitment terms.
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142K+Total organic clicks
01 · Long-form
Search-led long-form
Topics chosen from competitor analysis and keyword research, then built to hold topical authority rather than chase a single term. Six pieces, 770 to 3,218 words, across four client brands that share almost nothing.
Reportage on Trends in Philippine Agriculture
Sector reportage placing a cooperative inside the labour-demand swings of Philippine agriculture, arguing the case for flexible manpower rather than asserting it.
KMCThe Philippines Leads SEA in Planned Renewable Projects
A national-picture piece on renewable capacity, connecting geography and trade winds to the country’s position in Southeast Asia’s project pipeline.
KMCWhy Partnering With a Recruitment Agency Solves Talent Shortages
A commercial argument built for a buyer already feeling the shortage — the problem stated plainly, then the agency positioned as the route out of it.
GWMITailored Building Maintenance Services for Your Business
Written from the owner’s side of the table, framing maintenance as an operational cost saved over time rather than a line item spent today.
TSIOptimizing Infrastructure Projects With a Construction Staffing Agency
A three-minute read structured around named steps — strategic workforce planning, proactive recruitment — so a skim still leaves the reader with the method.
TSI
02 · Ghostwriting
Executive pieces, in someone else’s voice
Thought leadership published under a general manager’s name. The hard part is not the argument, it is sounding like the person whose name is on it — and being willing to concede the things they would concede.
GWMI’s Vision for Meeting Global Workforce Demand
Written in the voice of a president and a general manager, built around their own phrase — “Building Great Partnerships in the World” — and broken into its parts.
GWMIRestoring Agribusiness Interest through Cooperative Innovation
A general manager’s argument against the “dying sector” framing of Philippine agriculture, taking the challenges seriously rather than writing around them.
KMC
03 · Email
Email that gets opened
Most marketing email is negligible by design — written to be ignored. The approach here is relatability first and conversion second, and the numbers moved accordingly. These are averages across all handled business units.
22.93%Average open rate — the higher end of the 2025 B2B range
5.58%Average click rate, up from 2.93% in 2024
18.47%Average click-through rate, against a 10.12% company average in 2024
1.9×Year-on-year lift on both click measures
How these are counted
Averages across every business unit handled, for the 2025 period, compared against the same accounts’ 2024 figures rather than an industry benchmark. They are platform-reported campaign metrics, not modelled estimates.
What is and isn’t claimed here
These pieces were written for clients and are published under those companies’ ownership, so they are described rather than linked — word counts and client names are given so the scope is checkable, but the URLs are not mine to publish. The email figures are the one set of performance numbers in this section, and they are averages across handled accounts rather than a single best campaign.
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