Linked at source
Every piece on these pages links straight to where it was published. Nothing is reproduced here as a screenshot or a summary you have to take on trust — click through and read the real thing.
Content
Writing that has to do two jobs at once: rank for something a buyer actually searches, and be worth reading when they arrive. Everything below is published and linked at source, so you can judge the work rather than a description of it.
CASE 01 · CONTENT3Pieces, linked at source
SEO content for an outsourcing group
Three commercial pieces on two live domains, built on confirmed focus keywords and a metadata strategy — plus the keyword and editorial frameworks underneath them.
See How We Did ItCASE 02 · CONTENTEnd to endHook, edit, caption
Social and short-form video, end to end
Reels, carousels, campaign work and a full owned-brand account — written, cut, captioned and published without handing any stage to someone else.
See How We Did It
The standard behind the work
How to check any of this
Content is easy to claim and hard to verify — anyone can say they write. So none of it is described in the abstract here: every piece is linked, live, and readable in full.
Honest about bylines
The commercial pieces were written for an employer and are published under that company’s ownership, not a personal byline. They are summarised and linked, never claimed as independent work.
Keywords confirmed first
Topics come from keyword research and validation, search-intent analysis, and gap and cannibalisation checks against the live site — not from guessing what might do well.
Newsroom habits
Fact-checking against primary sources, a house style that holds across writers, and a pre-publication checklist — editorial discipline carried over from journalism into commercial work.
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