SEO content for an outsourcing group

The problem

A Philippines-based outsourcing and staffing agency with four service lines had no content system underneath it. No agreed keyword strategy, no editorial standards, no shared view of who each piece was for or what it was supposed to rank for — which is the point at which a blog becomes a pile of articles rather than an asset.

What I did

I built the SEO keyword strategy and the editorial standards framework from the ground up, and they now govern all content output across blog, social, and video. Topics are chosen from keyword research and validation, SERP intent analysis, and content gap and cannibalisation checks against the live site, so two pieces never end up competing for the same term.

The standards side covers tone and voice guidelines, content taxonomies, and a pre-publication checklist — the things that let more than one writer produce work that still sounds like one company.

The result

Three commercial pieces across two live domains, each built on a confirmed focus keyword with a full metadata strategy. They are published under employer ownership rather than a personal byline, so rather than describe them, here they are: